If You Dont Have A Personal Brand

If You Dont Have A Personal Brand… This last year Ive enjoyed speaking about 60 times (when I wrote my book I had no intention of becoming a speaker, but I love it).   Frequently I ask the audience who here has a personal brand. About 3 people raise their hands (no matter how big the audience is). So what about the others?   They dont have a personal brand?   I would argue they do have a personal brand perhaps its that they are really good (or bad) at what they do, that they are a wall-flower (just there, not really contributing too much or too little), that they are on time or late, etc. Everyone has some kind of branding, and I bet people will be able to sum you up in a few words like John is a really nice guy, or John is the best _____, or something like that. But lets say you are nothing more than a name on a resume?   As a hiring manager Im going to pull whatever information I have access to and try and figure out what you are bringing to the table. In Washington I was speaking at a college and said that if you havent defined or developed your brand, youd likely be stereotyped along with all of the other Gen Y applicants.   Want your brand to be defined by stereotypes (if so, youll be like that (fake) cow in the picture, getting a brand applied to you)? Me neither. Get working on your personal brand! If You Dont Have A Personal Brand… This last year Ive enjoyed speaking about 60 times (when I wrote my book I had no intention of becoming a speaker, but I love it).   Frequently I ask the audience who here has a personal brand. About 3 people raise their hands (no matter how big the audience is). So what about the others?   They dont have a personal brand?   I would argue they do have a personal brand perhaps its that they are really good (or bad) at what they do, that they are a wall-flower (just there, not really contributing too much or too little), that they are on time or late, etc. Everyone has some kind of branding, and I bet people will be able to sum you up in a few words like John is a really nice guy, or John is the best _____, or something like that. But lets say you are nothing more than a name on a resume?   As a hiring manager Im going to pull whatever information I have access to and try and figure out what you are bringing to the table. In Washington I was speaking at a college and said that if you havent defined or developed your brand, youd likely be stereotyped along with all of the other Gen Y applicants.   Want your brand to be defined by stereotypes (if so, youll be like that (fake) cow in the picture, getting a brand applied to you)? Me neither. Get working on your personal brand!